Fractional leadership
A leader for the work—not just another contributor.
Rob Keefer can join your organization as a fractional product leader, setting direction and guiding the people responsible for research, design, and development.
He works with your internal team and can bring in specialist support from our collective where needed. The role is leadership, not an expectation that one person personally performs every discipline.
Together, we define the priorities, decision-making responsibilities, and delivery expectations for the engagement.
The important work
Make room for the decisions that shape the product.
Whose needs do you need to understand? What should you prioritize? How should research, design, and development work together?
We help give those questions attention before immediate demands make the decisions for you—and lead the people turning that direction into a product.
Shared experience
Healthcare depth. Broader leadership behind it.
Both Jesse Phelps and Rob Keefer bring extensive healthcare experience. Rob’s background includes healthcare mobile apps and web and mobile platforms, with involvement from initial concept through launch. Jesse’s experience includes serving as Director of Web Engineering at Express Scripts and leading engineering practice modernization.
When Rob leads an engagement, he can draw on Jesse’s perspective and specialized guidance, just as Jesse can draw on Rob’s.
This is their individual experience, including work before the unurgent. Healthcare is a strength of our broader technology and product leadership offering—not the only industry we serve.